Millicent Binks’ Funny Business with the Rug Doctor

Collage Works: N17 Creative Callings case study 

Comedian and writer Millicent Binks was looking to boost her profile. She developed the branding, look and feel and voice of her comic creation. What she didn’t yet know was how to present herself online.  Her plan was to draw in more followers online as a step towards gaining commissioned comedy work in the future.

Sarah Buller of Collage Works said: “Millicent came on our social media and content creation programs. This meant she benefited from 16 training sessions and mentoring. What happened next is a good example of how creatives can find themselves with some unexpected commercial opportunities.”

Millicent volunteered to read the news round-up for Funny Women – a social media site that champion and promote female comedians.

When she started posting videos and sketches to her own account, her work took an unexpected twist. She made a comedy video in which she tagged the brand Rug Doctor. The firm got in touch with Millicent and commissioned her to make them a comic video for Valentines Day 2021.

In July 2020, Millicent Binks’ film Ladies, Have We Progressed? 1920s-2020s was shortlisted for a comedy short film award.  Currently, it is showing in the 22nd annual UN Women ‘Through Women’s Eyes’ International Film Festival (5th – 8th March 2021) Florida, USA, and is eligible for Best Narrative Short and TWE Team Choice Award.